NEW YORK, NY (October 25, 2001) – Expo Media, LLC announces today the release of its proprietary service, ExpoDisc™, to provide trade show producers, exhibitors and attendees with an information distribution system integrated with lead data reporting. The ExpoDisc™ system provides a digital showcase of exhibitor’s collateral material in a menu-driven CD-ROM offered to show attendees, free of charge. Participating exhibitors receive a detailed report of information requests made by attendees for sales follow-up.

The Benefits:
ExpoDisc™ holds the promise to affect change in the mass distribution of sales literature at trade shows. For exhibitors, this system eliminates the need for costly shipments of brochures and other printed collateral to trade show events. In addition, ExpoDisc™ offers exhibitors the opportunity to continue communicating their message to attendees long after the event is over. According to CEIR Foundation Report The Extended Reach of the Exhibit’s Sales Message, 87% of corporate buyers visiting trade shows indicate that they will share information with other individuals at their companies. With collateral material consolidated into one easy to handle CD, users can conveniently share valuable show information with others in their company. Aaron Itzkowitz, Expo Media CEO notes “The convenience of the ExpoDisc™ CD offers an enormous advantage to both providers and show visitors: event producers increase the value of their show by offering exhibitors an innovative marketing solution while providing attendees a sensible alternative to gathering information”.

How it Works:
The exhibitor’s sales information is pre-loaded into the ExpoDisc™ system, prior to the show and formatted to their request. Attendees visit one of the ExpoDisc™ kiosks conveniently located on the show floor to create their customized CD by selecting companies or specific product categories most relevant to their buying needs. A personalized CD is created within minutes containing all selected vendor information and provided to users in a slim jewel case for protection. The ExpoDisc™ CD holds a wealth of data information allowing exhibitors to post a wide range of collateral material including, brochures, product catalogues, database files, web pages with embedded hyperlinks, presentations, audio/video, lectures, white papers, PDF files, and more. At the end of the show, data files of information requests are made available to exhibitors for sales follow-up.